Braskem sponsors the São Paulo Fashion Week (SPFW) since 2016. In the 46th edition of the event in São Paulo (2018), in partnership with fashion stylist Patrícia Bonaldi’s brand PatBo, Braskem ran a Fashion Challenge that brought plastic to the catwalk. Students in five São Paulo fashion schools had the task of creating a new collection expressing the fashion stylist’s identity through polypropylene. The winning project was awarded during the PatBo show in SPFW. The polypropylene, one of the plastics produced by Braskem, was chosen due to its characteristics: high durability, low weight, and resistance, in addition to being 100% recyclable and able to be dyed while dry, which reduces the need for water consumption.