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What is reverse logistics?

In reverse logistics, product waste returns from consumer to plant: it is an initiative companies developed to lower their products' waste impacts

In logistics, a product is shipped from the plant to the consumer. In reverse logistics, product waste returns from consumer to plant. Reverse logistic is an initiative companies developed to lower their products’ waste impacts. In the USA, tire recycling exceeds 90% and this is in part because manufacturing companies collect them – e.g. Bridgestone collects tires and transforms rubber into floorings and shoe soles. It is good for the planet and also good for businesses, which profit from the initiative.

 

Get to know Braskem’s positioning on Circular Economy in full: http://www.braskem.com/circulareconomy 

Content published in June 11, 2018

What Braskem is doing about it?

On November 7th, 2018, Braskem launched its new Worldwide Positioning on Circular Economy. With regard to its positioning, the company will voluntarily work to reach several different goals, one of them being to guarantee that 100% of its petrochemical plants will adopt the best pellet control practices by 2020.

Braskem acknowledges that adequate management of the disposal of post-consumption plastic waste is an increasing global concern, and that the material must be used with responsibility, reused, recycled or reclaimed. To do so, all sectors of society and every citizen must work together to advance conscious consumption and plastic life cycle management.

To learn more on Braskem’s commitment and the eight key issues that are being addressed to comply with it, visit http://www.braskem.com/circulareconomy

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