What is fair trade and how it works?

See what fair trade means and why initiatives like this matter to ensure sustainable global production

Any good competition needs rules. If one side violates these rules, fair competition wil bel rendered impossible. In trade, in which struggle for attention and consumer investment are regular, not all involved always follow the rules. Without information, though, consumers end up opting for only one criterion: price. The best price, however, is not always the fairest.

Were labor laws of those producing what you are buying respected? Is the raw material for production certified and was it collected from a region suitable for this type of exploitation? For the consumer, information, in this setting, is key to making a good choice. In this sense, the movement “Fair trade” sprang. 

See how it works in this video.

Content published in July 26, 2019

What Braskem is doing about it?

Braskem is engaged with the human and environmental values that are part of the 2030 Agenda and defined measures for cooperating with the accomplishment of the 17 Sustainable Development Goals. The direction and referral of the plan and actions of the company were presented in its Global Policy for Sustainable Development. The main contributions of Braskem for the development of the SDG can also be found in its Annual Report.

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