Any good competition needs rules. If one side violates these rules, fair competition wil bel rendered impossible. In trade, in which struggle for attention and consumer investment are regular, not all involved always follow the rules. Without information, though, consumers end up opting for only one criterion: price. The best price, however, is not always the fairest.
Were labor laws of those producing what you are buying respected? Is the raw material for production certified and was it collected from a region suitable for this type of exploitation? For the consumer, information, in this setting, is key to making a good choice. In this sense, the movement “Fair trade” sprang.
See how it works in this video.
Content published in July 26, 2019