The second edition of the festival in 2018 keeps Rio’s capital busy with debates, activities and musicals to encourage action and awareness on sustainability

Starting on June 7th, Rio de Janeiro hosts the 2018 edition of the Virada Sustentável Festival. Virada is a mobilization and awareness movement for sustainability and not to mention the largest festival on this theme in Brazil. The event is held in the capital of the state of Rio de Janeiro and it is the second of the year: the first one was held in Porto Alegre and others will take place in Manaus, Salvador and São Paulo, where the initiative originally started in 2011.

Today, the thematic design of Virada Sustentável is based on the 17 Sustainable Development Goals (SDGs), set by the UN in 2015. The SDG’s is an agreement signed by all UN Member States and encourages companies and citizens to meet the goal of wiping out poverty, ensuring food security for all and protecting the planet from environmental threats, among other goals, by 2030.

The Virada Sustentável Festival Schedule in Rio de Janeiro

The Virada Sustentável Festival in Rio de Janeiro starts with an ecological competition with partners and collaborators of the Grael Project, in Jurujuba, Niterói, where the documentary Urban Bay (Baía Urbana in Portuguese) will be shown, starring Ricardo Gomes. On the first day, there will be debates and panels on social equality, public safety and urban mobility.

Virada Sustentável. Crédito: Lucas Landau

The event officially begins on Friday, 8th, at 8:30 am, in the Rio Art Museum (MAR). Daniel Mancebo, member of the City Hall of Rio, Jorge Soto, sustainable development director of Braskem, Shyrlei Rosendo, from Redes da Maré, and Marina Grossi, from the Brazilian Business Council for Sustainable Development (CEBDS), will talk about the subject.

In addition, there will be activities carried out throughout the city, especially in places like the Environmental Museum, in Figueiras Park (Lagoon), the Maré Museum, the Cantagalo Hill, the Sugar Loaf and the Lapa Arches, where the singer Elza Soares will perform “The Voice and the Machine” (A Voz e a Máquina in Portuguese) at 9:30 p.m., on June 8th.

São Paulo will host the third edition of the event in August 2018, from the 23rd to 26th.

All activities at the Virada Festival are free; attendees, however, must register beforehand. To check the schedule go to the official festival’s website.

Content published in June 8, 2018

What Braskem is doing about it?

Braskem is the main sponsor of the Virada Sustentável Festival and supports the initiative since its first edition in São Paulo, in 2011. The company believes in encouraging citizens to be aware of the small attitudes of everyday life, as these can greatly contribute to a more sustainable planet. Virada is an annual mobilization and education festival aimed at broadening information on sustainability from an accessible approach, using art and culture as the main awareness tools.

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