Since 1970, Earth Day has been celebrated consecutively every year on April 22, to raise environmental awareness to the world. The official 2018 campaign’s theme is pollution and will be highlighted in the USA Major League Soccer. An initiative of Adidas and Parley for the Oceans, an organization in defense of the oceans, all 23 MLS clubs will be flying the limited edition uniforms manufactured with upcycled plastic waste intercepted on beaches before reaching the ocean. The jerseys, each one made out of a different material, will be available for purchase in the online stores of Adidas and MLS.
Teams will wear recycled plastic jerseys during the weekend, April 20-22. In addition, the project will contribute towards beneficial actions in stadiums and various beach cleanings in Los Angeles, on the west coast of the United States. Cyrill Gutsch, founder of Parley for the Oceans, said to Adnews: “Creating change and playing soccer feels very similar. You strategize, you dive into the game and give everything you have – you just get better and better.”
The origin of plastic
The MLS’ jerseys are created by collecting the washed up plastic on beaches and in coastal communities and then converted into technical fibers that can be used to make shoes or clothing. Parley for the Oceans and Adidas have already been engaged with the proper disposal of plastics in the oceans for some years. Parley has been bringing thinkers and artists together to develop innovative ways of dealing with the issue.
Adidas, in turn, is focusing on the development of products using this type of plastic. In 2017, the German sportswear giant launched three new versions of its UltraBoost running shoe made out of this input. It is reused 11 plastic bottles to manufacture each pair of shoes and 1 million pairs were sold in 2017, according to CEO Kasper Rorsted. There are two models available in Brazil: the Ultraboost X Parley (women’s) for R$ 999 and the Ultraboost Parley (men’s) for R$ 899 which are for sale in the company’s online boutique.
Collaboration with the MLS has already occurred on a smaller scale in 2017 for Earth Day, but did not include all teams. In addition to giving visibility to the issue of plastics in the oceans, the partnership also works to establish new standards in the clothing and footwear industry, with a focus on creativity and collaboration.
Content published in April 22, 2018