In logistics, a product is shipped from the plant to the consumer. In reverse logistics, product waste returns from consumer to plant. Reverse logistic is an initiative companies developed to lower their products' waste impacts. In the USA, tire recycling exceeds 90% and this is in part because manufacturing companies collect them - e.g. Bridgestone collects tires and transforms rubber into floorings and shoe soles. It is good for the planet and also good for businesses, which profit from the initiative.
Get to know Braskem’s positioning on Circular Economy in full: http://www.braskem.com/circulareconomy