In 2015, some 200 world leaders gathered at the United Nations headquarters in New York City, United States, to formally define a new agenda with 17 Sustainable Development Goals (SDGs) that should be met by all member states by 2030.
To fulfill the goals set by the UN and to leave a planet for posterity that is worthy of our children, we have to commit. We have to take responsibility for a sustainable future and act in accordance with this commitment.
Three milestones that can be achieved if we change our attitude now: we can be the first generation to eliminate extreme poverty, the first with a real commitment to eradicate inequality and injustice, and the last generation to be threatened by climate change. However, for this to happen, governments, large corporations and individuals need to choose to be part of this transformation process of planet Earth.
We, at Braskem, are aware of our responsibility towards Sustainable Development, of creating and providing solutions for humanity’s local and global challenges. Considering our capacity to give a significant contribution, we want to be recognized as a leading company in managing and offering solutions towards this goal. Along with our supply chain and customers, we are working to mitigate and adapt to climate change, and to efficiently use our water resources.
Our purpose is to make people’s lives better by creating sustainable solutions through chemicals and plastics, and our strategic vision is to become the world leader in sustainable chemistry. And what defines us is the way in which we do this. Our attitude of recognizing our responsibilities and assuming an active role in the construction of a sustainable, innovative and intelligent future is what we call bluevision.
More than an attitude, bluevision is a content platform that shows the transformative capacity human beings have to overcome obstacles for a better future. We invite individuals and organizations to become protagonists in changing the course of the planet. Through facts, stories and curiosities, we want to connect people seeking innovative solutions aimed at bettering society and that use resources intelligently.
Bluevision is taking responsibility for the future we want.
We believe that the beginning of this great transformation is in each and every one of us.
How about you, what is your bluevision?